GATORADE IS NOW CALLED "G"

In case you guys missed it, which I doubt you have if you are a Sports fan since their commercials are everywhere, Gatorade is now called "G". Now all of us who play sports in any capacity love Gatorade. We always have. All of our favorite players are also signed with Gatorade too, which is probably another reason we love it too.

Well now "G" has put out a new amazing marketing campaign, and it features some of the World's most famous athletes. Anyways, thanks to our good friends at "G", us here at DSS got a special "G" kit to try out their new products, and check out their new marketing campaign first hand.

The Kit itself included 2 Super Bowl commemorative bottles, one for each team. The kit also includes a "G" jump drive, am amazing "G" book with all of their athletes, and 7 bottles of their newest flavors.

Here is a little information about everything that was included in the kit, and about their new products...

• In honor of Super Bowl XLIII, Gatorade has produced commemorative bottles for each team. The winning team will have the word “Champs” added and those bottles will appear on the field and in the locker room on February 1^st in Tampa.

• This year’s bottles are designed with Gatorade’s new “G” logo, along with the iconic bolt.

• G represents the heart, hustle, and soul of athleticism – and is a badge of pride for all athletes

• In 2008, Gatorade honored Super Bowl XLII champion New York Giants with a commemorative bottle label.

So now we all know, Gatorade is now “G”. Check out the picture below to see the new bottles...

-Gatorade Fierce is now “Bring It”
-Gatorade X-Factor is now “Be Tough”
-Gatorade AM is now “Shine On”
-Gatorade Rain is now “No Excuses”

My favorite parts of the kit are definitely the G book and the videos on the jump drive. They are amazing! Here are some pictures of the items included in the kit as well. Thanks again to "G" for everything, and letting DSS be apart of the new "G" experience.

Check out www.MissionG.com, which is a new online sports and entertainment network that is designed to engage consumers in what G is all about. Right now, there are five new shows on MissionG.com as well as a new series that puts Gatorade athletes in the quest for G. It's something completely different from what you've come to expect from Gatorade.

Lastly, check out this link to see what G means to some of our World's greatest athletes. It's pretty tight.